THE CUSTOMER

The customer group is manufacturer of lighting systems. With it’s 5000+ global employees the customer does not only offer excellent products but also provides the best consulting and orientation. In over 100 years of company history, a worldwide sales structure was developed, which ensures a permanent, close exchange with planners, installers and users. In total, the customer group is currently operating in seven production sites in Europe and Asia.

THE PROJECT

Lichtwoche Sauerland is a bi-yearly fair for trade visitors in the lighting industry. Here multiple manufacturers of lighting and luminairy systems welcome their business network in showrooms with a great ambiente to present the new collections and inform on innovations.

THE ENGAGEMENT


Limpidoo was asked to provide and realize a concept for a new product release. The content and Stage M based on a rendering of a new outdoor innovation that has been presented physically as well. More the rendering of the product was supported by explanatory story on product and new functionality that have been aligned on each other. A great moment to show the wide possibilities for this application.