THE CUSTOMER

JULBO GROUP / AN INDEPENDANT BRAND


125 years fly by since the first cristallier glasses “JULES BAUD” have been engineered in 1888. Today drawing inspiration from its heritage Julbo wants to be known for its outdoor spirit in the eyewear market. Julbo further strengthened its expertise with increasingly technical lenses (Zebra, Zebra Light, Octopus, Cameleon, Falcon) to meet every outdoor need. Julbo will soon be releasing new ranges and new products but always with that same taste for adventure and freedom that allows everyone to see the world even better.

THE PROJECT

The heart of the BIKE Festival Willingen is the biggest German Outdoor Expo in terms of mountain biking. 40,000 VISITORS – BIKE FESTIVAL WILLINGEN AS BIG AS NEVER BEFORE and JULBO is one of 120 known exhibitors. The goal of the fair was to promote sales with a special focus on “AEROSPEED” with Zebra Light glasses.

THE ENGAGEMENT

Crowded places, good atmosphere, an unique event. And a lot of competition. Julbo requested Limpidoo to add a special content into a great booth. The limitation of the booth was the size of 9 m². Limpidoo provided a standard Stage M and put the focus on the content – which great symbiosis of physical product, colors and digital effects. A great success for Julbo – provided by Limpidoo.