THE CUSTOMER

Founded in 1999 the customer is today a leading tier 1 automotive supplier and manufacturer of automotive exterior lighting. Based on the professional project and process expertise the customers products represent efficient and innovative lighting technology for premium and luxury customers. The daily Business is operated by 20.200 employees in 30 locations across 4 continents.

THE PROJECT

CES (Consumer Electronics Show) is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. Owned and produced by the Consumer Technology Association (CTA), it attracts the world’s business leaders and pioneering thinkers with 180.000 visitors and 4.000 exhibiting companies. 

THE ENGAGEMENT

As a global player the customer is looking for external presentation of new trends and products for it’s element ‘light’ at global events and fairs. AT CES the customer presented the latest achievements and trends in exterior front and rear lighting. Next to intelligent LED solutions for premium and volume cars and extremely powerful laser high beam solutions, they presented tablet-commanded RGB lighting solutions that could play a role in autonomous cars or for the so called welcome applications. For the fair booth with Xx m2 Limpidoo was asked to provide multiple customized showcases to support the technical presentation. After successful piloting the customer set holography as leading technology and is increasing the usage of Limpidoo Stages.